We are highly-intuitive
problem solvers & meaning seekers
hell-bent on telling beautiful brand stories.

Itching to find your voice, grow your audience, or broadcast your knowledge to the world?

Scratch Here

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What We Do


We deliver tailored creative direction, marketing strategy, and engaging content necessary to help you attract new followers, turn followers into fans, and drive sales.

Our specialties include:

Brand Development | Social Media Strategy
Editorial Calendars | Articles, Essays, Blogs
Website Design + Copy  |  Product Styling | Photography + Graphics

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wp-1491843572567.jpgYour brand wingman.

You’re good at what you do. But you’re not one to brag. That’s where I come in.

Hi there, I’m Joey. I help busy, ambitious professionals design and control their brand’s online presence so you can focus on running your actual business.

I deliver tailored creative direction, marketing strategy, and engaging content necessary to help you attract new followers and turn followers into fans.

If you’re like most passionate business owners, creative professionals, and community leaders you’d like to foster relationships with your followers, craft articles that will position you as a thought leaders in your industry, and devise an elegant Instagram hashtag strategy that will put you in front of thousands of eyes hungry for your product or service. But the fact is, you just don’t have time.

I get it! That’s why I created Cleverest.

I’m a trained journalist and experienced brand builder obsessed with helping people make meaningful connections through interesting, unique, (and sometimes unbelievable) stories, products, and strategies.

I have worked with small businesses and global corporations, non-profits, entrepreneurs, community trailblazers, and taste makers in various capacities including: brand strategist, ghost writer, solutions-designer, and prototype builder.

I’ve found that I’m most happy when I’m helping passionate people realize their awesomeness by clearing a path and finding ways for them to achieve their goals and bring their dreams to fruition.

That’s part of the reason I took a leap of faith and left a “dream job” in corporate America to design a more meaningful (and rewarding) life for myself. And I can apply those same methods to help you design your next big breakthrough, too.

Let’s chat! I’d love to hear what you’re working on.

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“Hiring Joey was one of the best decisions I’ve made for my business. His keen wit and focused writing blew my clients away. In a time when copy seems to feel redundant, Joey brings vibrant and impassioned ideas to life. This is also matched by his skillful eye for design, aesthetics, and branding. Joey is a my secret weapon for getting shit done that satisfies and sells.”
– Corey Ann Seldon, Alegria Support


Alegria Support

“Managing my company’s social media has always felt overwhelming and cumbersome but Joey created a social media strategy to help us engage and grow our fan base – and he helped me understand the how and why along the way. And he’s a blast to work with! I saw our engagement rates increase immediately and, beyond that, he gave me the tools and knowledge that empowered me to make NECAT’s social strategy an important part of my daily routine in a way that doesn’t feel like work. Thanks to Joey I feel more confident engaging our members and viewers in new, fun, and creative ways.”

– Katie Veglio, NECAT Director of Content and Member Relations


Nashville Educational, Community, and Arts Television

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Let’s talk

Got an itch you can’t seem to scratch? A big idea burning a hole in your pocket? A question you’re embarrassed to ask?


We’d love to hear from you. Take a stab at the form below and we’ll be in touch asap to talk it out and see how we might be able to help or connect you with someone who can.

What’s on your mind?